LAST CALL

 Fusion_Blog

Welcome back to Last Call – Fusion’s weekly round-up of what’s new in tech and marketing.

I hope everyone had a great holiday season and a Happy New Year! January’s not over yet but 2015 is already in full swing. Here’s what’s been happening:

The hottest news this week comes from Microsoft, who just revealed their new holographic goggles: the HoloLens headset. The device falls somewhere between Google Glass and Oculus Rift– more substantial than the former and less immersive than the latter- combined with the motion sensing powers of Kinect. The HoloLens headset allows you to compute within the physical world, layering data over the objects around you. It’s still in the early stages of development – the technology behind voice activated devices for example, as seen with Siri, still needs some work – but it’s projected to be available within the “Windows 10 timeframe”.

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Image via Microsoft.com

There is some slightly less encouraging news on the Google Glass front. Last week, Google announced that its Glass Explorer program is coming to an end– meaning the product is no longer available for purchase by consumers. Glass never seemed to take off the way it seemed it would – and the Explorer program may have had a part to play in that. The general public didn’t take kindly to the “Glassholes” who pioneered the pricey tech, to the point of physical violence in some cases.

This does not, however, mean that Glass is completely dead. It still has some promising enterprise applications– particularly in the field of healthcare.

Speaking of things that may or may not be dying- are copywriters next in line to be replaced by robots? Probably not. At least, not entirely.

But a new start up called Persado seems to working toward just that end. The company, which has just raised $21 million in Series B funding, has developed a program that can automatically create and test different marketing emails and other promotional materials. This enables the client to choose from a seemingly endless variety of versions of their message to find that perfect one. For now, the program can only create B-to-C messaging; but in the future, who knows? Maybe I can get a robot to write this blog for me.