Welcome back to Last Call. Let’s get started:
Possibly the biggest industry-related thing going down this week was the reveal of the new Foursquare app.
Most notably: there are no more check-ins. Check-ins used to be Foursquare’s hallmark feature, but it’s been done away with (there’s a new app for that). To replace the feature they’ve amped up personalized and GPS based food and drink recommendations, like Yelp on steroids. This seems pretty cool for users, and eventually, marketers. With that level of information you can get crazy specific with your ad targeting, so look out for that in the future.
Speaking of future, Tumblr wants to be seen as a viable platform for marketers, and they’re leveraging current frustrations with Twitter and Facebook to plead their case. On Facebook, organic reach is dwindling, which basically means that money trumps creativity if you want eyes on your ads. Tumblr however is free of all such algorithms; Content is King. But a word to the wise: if you can’t bring something awesome to the table, you won’t find much success there. Which brings me to my next topic…
One man (woman? Person?) is sick and tired of seeing your crappy social media content and wants you to know it. Whether you agree with their methods or not, the core idea rings true: most brands need to seriously reshape their social media strategies.
How does this image make you feel? It’s a framed screenshot from the website 4chan, and it sold for over $90,000 on eBay this week. What a time to be alive.
Finally, today is World Cat Day, apparently. Do with that information what you will. Or take this quiz to find out which famous cat you are. Then be free, and enjoy your weekend.