Welcome back to Last Call. While you were recovering from your Labor Day weekend festivities, I was tirelessly (sort of) keeping up with the latest in industry news and happenings. Here’s what’s been going down:

Last week I briefly mentioned Snapchat, and the growing need to address the platform as part of social media strategies for brands. It’s certainly a tricky one to utilize effectively (although there is already a small history of brands getting it right). If you need a little extra inspiration, checkout the Snapchat account of LACMA (the Los Angeles County Museum of Art). It’s successful, and very amusing.

In other news, Motorola released its new round smartwatch, the Moto 360, today. A smartwatch isn’t exactly as new and exciting a concept as it was several months ago, but what sets this one apart is that it actually looks like a regular watch (for the most part). It doesn’t come without it’s issues (the round face makes for some software awkwardness and the battery life isn’t very long) but this design approach seems to be a step in the right direction. Good design should be a nearly seamless addition to your life and Motorola seems to have hit on that. But there’s still a ways to go until these devices are made well enough to appear on the wrists of more than tech junkies and early adapters.



Speaking of early adapting- CVS has officially pulled all tobacco products from it’s shelves, a full month ahead of schedule. The idea that a company might make a deliberate decision to lose out on so much revenue in the first place is mind-boggling enough, but a full month before the predicted date?? Regardless of how you feel about tobacco and tobacco related products, you can’t argue that they aren’t good for your health- there’s definitely no way around that. The decision to get rid of these products and replace them with products designed to help addicts kick the habit comes as part of a bigger CVS rebrand– from CVS Caremark to CVS Health. Makes sense.


Eammon, the grill master. Photo via Atomicdust

Last but not least: last night was Atomicdust’s 3rd Annual Midtown Alley BBQ competition. Fusion’s team, So Hot, It’s Coal, took on other teams from Atomicdust, HappyMedium, 2e Creative, Antidote, Goebel & Co. Furniture, Spot Media Production Group and Scorch Agency. Eammon manned the grill, assisted by Chelsy and Eric, and their ‘q received critical acclaim, with one judge stating “I would eat the shit out of those ribs.” High praise indeed.

Thanks to Atomicdust for the photos and for putting on such an awesome event! Check out more photos here.