Welcome back to Last Call. Let’s skip the small talk and get right to it:

I know that last week I promised I wouldn’t write about Apple again. I am about to break that promise. Today is the release date of the iPhone 6, and people make a big deal about it. I have to at least acknowledge it, okay? Across the globe, people lined up overnight to be among the first to get their clumsy mitts on the new device, and subsequently drop it almost immediately.



Photo via Wired

There was another huge sale of sorts today: Chinese e-commerce company Alibaba went public and became the biggest IPO in the history of the American exchange. Not familiar with Alibaba? You’re not alone. But if these numbers are any indication, it couldn’t hurt to get acquainted.

Meanwhile, there is some rather futuristic sounding news from the transportation sector (still no flying cars though, so don’t get too excited):

For those of us with flight anxiety, some relief may be on the horizon: Airbus has apparently filed a patent for in-flight virtual reality helmets. It’s sort of a strange approach but hey, fortune favors the bold, right?

Back on the ground, California has issued permits to Google, Mercedes-Benz, and Audi to test their driverless cars on public roads. I for one welcome our robot overlords.

I’ll finish this week off with something light: If you work with social media in any capacity, you are probably familiar with Facebook’s targeted ad feature. This is the tale of one man who set out to see just how targeted he could get. The results do not disappoint.