Category: Consumer Behavior


Unless you’ve been living under an e-rock, you’ve seen at least one Ice Bucket Challenge online this week. Maybe you’ve even done your own (in which case: yay you!) For those who don’t know, the Ice-Bucket Challenge is a funds and awareness raising campaign for ALS (also known as Lou Gehrig’s disease). Participants record themselves… Read more »

How the Big Data Push Will Cause Even Bigger Privacy Concerns

Last week the California Right to Know data access bill, aka AB 1291, was successfully pushed back another two years. It’s a win for the techies, but a major loss for the half a dozen watchdog groups and consumers, who supported the Big Data act. Not surprisingly, they fell flat under the $15 million-plus the… Read more »