Category: Digital

Advertising in the Age of Google Glass

Google Glass is still a largely inaccessible technology, with a small release limited to a select group of “explorers”, and a $1,500 price tag. However, the devices will allegedly be available to the public sometime later this year. Early analysis suggests that it will become a mainstream product, with an $11 billion market by 2018…. Read more »

Designing for User Experience

web design

Web, versus print, design operates on an entirely different paradigm than we are used to. In print, a PSD is produced and it is up to a print director to manage the conversion of the PSD to a medium of choice. This makes sense. But web introduces a sudden shift. In print, we use our… Read more »

3d Printing Primer

I want a 3d printer. I’ll go ahead and throw that out there now, so you know that the following is going to be biased. There are two things keeping me from buying a printer though. One of them is cost (the cheapest models are still near $1,000) and the other is figuring out what… Read more »

Virtual Reality Makes a Comeback

The saying “Everything old is new again” always holds a grain of truth and that truth is more evident than ever in the virtual reality realm. In the 1980s and 1990s, virtual reality was positioned as THE way we will all be interacting by 2010. Many tech writers and industry insiders started planning for (and… Read more »

Who really benefits from Facebook’s new promotions guidelines?

Last week Facebook updated its Page Terms to allow businesses to run promotions directly on their Timelines. Whereas brands had previously been required to use third-party apps to administer contests, giveaways, sweepstakes – whatever you want to call them – they can now simply post a promotion, gather entries via likes, comments, and shares, and… Read more »

How the Big Data Push Will Cause Even Bigger Privacy Concerns

Last week the California Right to Know data access bill, aka AB 1291, was successfully pushed back another two years. It’s a win for the techies, but a major loss for the half a dozen watchdog groups and consumers, who supported the Big Data act. Not surprisingly, they fell flat under the $15 million-plus the… Read more »

Elusive Influencers

In case anyone still needs convincing: influencers are a big deal. They have more online reach and credibility than the rest of us, and that makes them an attractive resource for brands exploring ways to maximize the impact of their digital marketing spend. In the noisy world of social media, these tech-savvy sages provide an… Read more »