Category: News


NEW YORK (April 18, 2016) – WME | IMG today announced the acquisitions of leading experiential marketing agencies Fusion Marketing and IMG LIVE, further strengthening the company’s ability to deliver world-class marketing and brand strategies for its clients. Fusion Marketing and IMG LIVE work with leading brands including Anheuser Busch InBev, The Coca-Cola Company, DirecTV, Marriott,… Read more »

Last Call

  If you’ve spent any time on social media between now and last night, there is no doubt that you have encountered “The Dress”, formed a really strong opinion about it, and probably spent a good chunk of your morning defending that opinion, and maybe even attempted some real-time marketing. But plenty more was happening… Read more »


If you don’t live under a rock (and you probably don’t if you’re reading this blog) you’ve most likely seen, or at least heard, about last Sunday’s super bowl ads. They’ve been discussed, analyzed, ranked and listicle-d to death at this point, so we’ll spare you our own dissertation. You can check out some other… Read more »

CES 2015 – The Official Review

A couple of weeks ago, while we were busy pelting his office with peanuts, Brad Harris, our VP of Technology, was at CES. He has (probably) forgiven us for #FusionGun and agreed to share some of the more interesting things he saw during his trip. Read his thoughts on the spectacle below: 4k/Curved TVs were everywhere. … Read more »


  Welcome back to Last Call – Fusion’s weekly round-up of what’s new in tech and marketing. I hope everyone had a great holiday season and a Happy New Year! January’s not over yet but 2015 is already in full swing. Here’s what’s been happening: The hottest news this week comes from Microsoft, who just… Read more »


While we were partying it up last week we missed out on some pretty crazy things, including Kim Kardashian’s butt and apparently less interestingly, landing on a comet. So what went down this week? Snapchat introduced Snapcash. In a deal with Square Cash, the app now allows you to send money to your friends (provided… Read more »


As Halloween approaches, we are in full-tilt Pumpkin Spice madness. You can’t move an inch on the internet without seeing some article or listicle or think piece about, in opposition to, and in defense of, the Pumpkin Spice Latte and all the various pumpkin spice offerings that have come in its wake. This week, Starbucks… Read more »


Welcome back to Last Call. Let’s skip the small talk and get right to it: I know that last week I promised I wouldn’t write about Apple again. I am about to break that promise. Today is the release date of the iPhone 6, and people make a big deal about it. I have to… Read more »

#Appleton Rum + Fusion Marketing

Fusion Marketing Branding

What’s better than working with Campari America’s amazing bourbon and tequila brands? Adding one of the smoothest rums in the world to that list. We are thrilled to announce that Appleton Rum has selected Fusion Marketing as its Below-the-Line agency for 2013. We’re equally delighted to be growing our relationship with the Campari America family…. Read more »

A Super Bowl Celebration with Bud Light

Fusion Marketing Experiential Award

We’re proud to announce that Fusion Marketing has won the 2013 Ex Award for Best Production of a Consumer Event for our work on the Bud Light Hotel.  That makes us 1-for-1 in awards competitions, and, frankly, we can’t wait to share what this program is all about. Here’s a look into how one of… Read more »