Category: Social Media


Unless you’ve been living under an e-rock, you’ve seen at least one Ice Bucket Challenge online this week. Maybe you’ve even done your own (in which case: yay you!) For those who don’t know, the Ice-Bucket Challenge is a funds and awareness raising campaign for ALS (also known as Lou Gehrig’s disease). Participants record themselves… Read more »


Welcome back to Last Call! Let’s take a quick look at this week in industry news: TGISW! (Shark Week) What is it about Shark Week that makes it such a beloved TV institution? People seriously go nuts over Shark Week. It breaks cable viewership records left and right. It blows up on social networking. How… Read more »


Welcome back to Last Call. Let’s get started: Possibly the biggest industry-related thing going down this week was the reveal of the new Foursquare app. Most notably: there are no more check-ins. Check-ins used to be Foursquare’s hallmark feature, but it’s been done away with (there’s a new app for that). To replace the feature… Read more »

Last Call

Welcome to Last Call, the blog post formerly known as Fusion’s Weekly Rundown. New look, same great flavor. It’s time to get in some last minute reading before we all shut our brains off for 48 hours: First thing’s first: Facebook went down this morning for almost an hour and the Internet was in full-on… Read more »

Fusion’s Weekly Rundown

Happy Friday everyone! A lot went down this week, so we’ve taken the liberty of finding all the coolest stuff for you. Impress your friends this weekend with some industry related knowledge.  World Cup Stuff The social media dust is finally settling after a month-long whirlwind of hashtags and hashflags. There was an impressive amount… Read more »

Cabo Wabo Schools Consumers On How To Party Like a Rock Star.

This past summer, Cabo Wabo tequila wanted to give consumers a first-hand experience of what it really means to live like a rock star. Enter the Cabo Wabo Rock ’N Awe Tour, an epic journey that tours three cities in just three days. Eight lucky winners partied it up aboard their own tour bus as… Read more »

Who really benefits from Facebook’s new promotions guidelines?

Last week Facebook updated its Page Terms to allow businesses to run promotions directly on their Timelines. Whereas brands had previously been required to use third-party apps to administer contests, giveaways, sweepstakes – whatever you want to call them – they can now simply post a promotion, gather entries via likes, comments, and shares, and… Read more »

Elusive Influencers

In case anyone still needs convincing: influencers are a big deal. They have more online reach and credibility than the rest of us, and that makes them an attractive resource for brands exploring ways to maximize the impact of their digital marketing spend. In the noisy world of social media, these tech-savvy sages provide an… Read more »