Category: Strategy

Fusion named Top 100 Event Agency by Event Marketer

We can’t contain our excitement any longer! For the second year in a row we’ve been named in Event Marketer’s It List! As the Experiential Marketing industry continues to grow—especially now—it is an honor to be defined as a leader and agency to watch. What can we say, cutting-edge strategy and conceptual work is our… Read more »

Who really benefits from Facebook’s new promotions guidelines?

Last week Facebook updated its Page Terms to allow businesses to run promotions directly on their Timelines. Whereas brands had previously been required to use third-party apps to administer contests, giveaways, sweepstakes – whatever you want to call them – they can now simply post a promotion, gather entries via likes, comments, and shares, and… Read more »

Elusive Influencers

In case anyone still needs convincing: influencers are a big deal. They have more online reach and credibility than the rest of us, and that makes them an attractive resource for brands exploring ways to maximize the impact of their digital marketing spend. In the noisy world of social media, these tech-savvy sages provide an… Read more »