The Bosch Xperience merges innovative technologies with Bosch’s innovative engineering. When trainees put on the Oculus Rift headset, they learned about Bosch’s GDI system and quiet cast brakes by instantly being thrown into a car’s engine to see them in action. Cool, right? Apparently others thought so too—not only has the campaign won a Pro Award, it also recently won the Silver Award for Best Digital + Live Campaign (B2B) at Event Marketer’s EventTech and was featured on Jay Leno’s Garage.
For the past 25 years, the PRO Awards have recognized outstanding marketing campaigns. It’s truly an honor to be named for our experiential marketing work among some of the best marketing agencies in the nation.
Watch the video below or visit Chief Marketer’s profile on the Bosch Xperience to learn more.