Fusion Weekly Rundown

It’s Friday again already? Party! But first, let’s review this week in stuff: Digital Stuff Kim Kardashian created an app (ok, not Kim personally, but you know what I mean). It is addicting. Really, really addicting. I had it myself for a while but deleted it because I knew it was going to be too… Read more »

Fusion’s Weekly Rundown

Happy Friday everyone! A lot went down this week, so we’ve taken the liberty of finding all the coolest stuff for you. Impress your friends this weekend with some industry related knowledge.  World Cup Stuff The social media dust is finally settling after a month-long whirlwind of hashtags and hashflags. There was an impressive amount… Read more »

Bluetooth Beacons

You probably use Bluetooth every day. Your ability to talk on your phone through your car’s speakers, your wireless mouse, wireless headphones and your iPhone’s wireless hotspots are utilizing Bluetooth technology. It’s nothing new, and really a basic standard in the world of device connectivity. Right now, while you’re reading this, your phone is sitting on… Read more »

Advertising in the Age of Google Glass

Google Glass is still a largely inaccessible technology, with a small release limited to a select group of “explorers”, and a $1,500 price tag. However, the devices will allegedly be available to the public sometime later this year. Early analysis suggests that it will become a mainstream product, with an $11 billion market by 2018…. Read more »

web design

Designing for User Experience

Web, versus print, design operates on an entirely different paradigm than we are used to. In print, a PSD is produced and it is up to a print director to manage the conversion of the PSD to a medium of choice. This makes sense. But web introduces a sudden shift. In print, we use our… Read more »

3d Printing Primer

I want a 3d printer. I’ll go ahead and throw that out there now, so you know that the following is going to be biased. There are two things keeping me from buying a printer though. One of them is cost (the cheapest models are still near $1,000) and the other is figuring out what… Read more »

Cabo Wabo Schools Consumers On How To Party Like a Rock Star.

This past summer, Cabo Wabo tequila wanted to give consumers a first-hand experience of what it really means to live like a rock star. Enter the Cabo Wabo Rock ’N Awe Tour, an epic journey that tours three cities in just three days. Eight lucky winners partied it up aboard their own tour bus as… Read more »

Virtual Reality Makes a Comeback

The saying “Everything old is new again” always holds a grain of truth and that truth is more evident than ever in the virtual reality realm. In the 1980s and 1990s, virtual reality was positioned as THE way we will all be interacting by 2010. Many tech writers and industry insiders started planning for (and… Read more »

Who really benefits from Facebook’s new promotions guidelines?

Last week Facebook updated its Page Terms to allow businesses to run promotions directly on their Timelines. Whereas brands had previously been required to use third-party apps to administer contests, giveaways, sweepstakes – whatever you want to call them – they can now simply post a promotion, gather entries via likes, comments, and shares, and… Read more »

Fusion Marketing Branding

#Appleton Rum + Fusion Marketing

What’s better than working with Campari America’s amazing bourbon and tequila brands? Adding one of the smoothest rums in the world to that list. We are thrilled to announce that Appleton Rum has selected Fusion Marketing as its Below-the-Line agency for 2013. We’re equally delighted to be growing our relationship with the Campari America family…. Read more »