Fusion Marketing Experiential Award

A Super Bowl Celebration with Bud Light

We’re proud to announce that Fusion Marketing has won the 2013 Ex Award for Best Production of a Consumer Event for our work on the Bud Light Hotel.  That makes us 1-for-1 in awards competitions, and, frankly, we can’t wait to share what this program is all about. Here’s a look into how one of… Read more »

How the Big Data Push Will Cause Even Bigger Privacy Concerns

Last week the California Right to Know data access bill, aka AB 1291, was successfully pushed back another two years. It’s a win for the techies, but a major loss for the half a dozen watchdog groups and consumers, who supported the Big Data act. Not surprisingly, they fell flat under the $15 million-plus the… Read more »

Elusive Influencers

In case anyone still needs convincing: influencers are a big deal. They have more online reach and credibility than the rest of us, and that makes them an attractive resource for brands exploring ways to maximize the impact of their digital marketing spend. In the noisy world of social media, these tech-savvy sages provide an… Read more »